Client Brief :

• To grow the fan base and their engagement on the social media space.
• To make the customers and the target audience aware the camps.
• To increase online booking by leveraging its active presence in the social media and through effective audience engagement.

Strategy adopted :

We formulated following strategies to transform the brand popularity and increase online leads and bookings after observing its research:

• We selected Facebook to mark Anala Outdoor’s presence on social media for building the right audience.
• Generated widespread awareness and social media engagement through series of posts and advertisements highlighting their camps and various activities included in the camp.
• We ran a special contest to connect with the target audience and generate inquiries through the same.

Outcome :

Our online campaigns to identify the right audience turned out to be a hit. The client was able to tap more customers and thereby, their online presence also improved. The following results were achieved:

• The Facebook page has been able to acquire more than 14k likes.
• Increased Website views. With the help of social media strategy and usage of Facebook as a platform to connect to its people, Anala Outdoors increased its website viewership rate.
• Also the online bookings for the camps and inquiries are increased.