How to make an effective Instagram marketing strategy.

Instagram Post:

The Instagram post should be able to create curiosity in the audience. Mostly it should include User-generated content (UGC), behind the scenes sneak peeks, DIY projects and creative solutions to problems (using the products), Influencer content (more on this soon), Motivational images and Contests and giveaways. The visual marketing channel should have the best of graphics, pictures and use different themes to make attractive content. The posting should not overwhelm the audience so frequency plays important role in posting as per the campaign idea.

Instagram DM:

This tool provides you with a higher feedback rate, because many times the followers can simply miss several posts or stories with important information. Inbox is the place that will be likely checked sooner or later so it helps to establish a stronger communication between the brand and its customer.

Instagram Stories:

When the Stories are created, it is important to choose the relevant CTA button that should appear. The choice of words, color of the text and the size of the letters can have a big effect on whether viewers actually visit the website, sign up or convert. Currently raw videos and post are creating more impact that includes posting of random mundane activities with catchy phrases.

Instagram IGTV:

IGTV is latest feature incorporated by Instagram that helps user to create his own channel. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — one can upload IGTV videos in the app or on the web to start their own channel. It helps to create an emotional bond with the client’s by delivering them insider content of the business.

Instagram Influencers:

Influencer Marketing is like a mixture of old and new marketing tools that is taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. Engaging with the right influencers can add significant value. Effective influencer marketing campaigns can deliver higher ROI than traditional digital marketing.