Why is Digital Marketing important for small businesses?

Generally when new and small businesses get started, they rely more on traditional forms of marketing like print ads or signage’s that lead customers to the store. This form of marketing is doable but is a lot time consuming and does not give you instant results.

As the usage of internet in India has crossed 500 million (Live Mint, 11 March, 2019), it is a great opportunity for businesses to tap this audience. This would act as a catalyst for their business to grow.

Some of the major reasons for digital marketing are:

1. Out of the millions users of internet, think of the proportion of users that can actually be your potential customers. Also, they might want to know about you and might search you on the internet for reviews. If they do not find you, they might think that your business is not that established or can be updated.

Also, your existing customers might be on the internet, which might promote your page by sharing a review of your product/service, which might increase your customers.

2. Your competitors are on the digital platforms and might be doing well. You might know the current trends and practices that are performed in your industry. That might give you a competitive edge over other players in the market. In order to do that, one must be visible on the platforms. There must be established players in the market and thus in order to reach there; you must start to be present on all the trending digital marketing platforms.

Basic information that your potential customers might require such as your specialization, location, working hours, prices, etc. must be present on your website and other platforms. Your potential customers may tend to compare your prices and other features with your competitors, thus you must be in sync with current trends and practices of your industry.

3. Nowadays, when a customer needs anything to buy, the first thing they do is search it on online platforms. If they search for a product/service that your business deals in, but do not find you, they will unknowingly switch to your competitors that are present on digital platforms. The competition doesn’t even start if you don’t participate in competing in this digital world.

If you even have online presence but your competitors are found first while customers search your product/service, opting for Search Engine Optimization (SEO) is a strategy that can help you go ahead of your competitors by appearing as the first name that a potential customer finds on Google search with Keywords that can lead them all to your business.

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